If you’re exploring the advantages of adding B-Up® Protein Bars to your smart training regimen, you’re already ahead of the game. You are also more nutritionally aware than all of those people out there trying hard to convince themselves that they can have their birthday cake and eat it, too. B-Up Protein Bars are formulated for people like you who demand honest macros, honest value, and honest flavor. We’ve put everything we know about good nutrition into creating a delicious body smart protein bar with just the right amount of ingredients to help you reach your unlimited potential. B-Up is uniquely formulated to deliver great taste and great results by working in harmony with your body and your taste buds.